SEO Audit

For this module, we conduct a thorough, 40 point, technical analysis of your site following Google’s Webmaster Guidelines, Find, Crawl, Index & Brand. Technical issues with your site could prevent it from ranking as well as it possibly could after implementing our strategies. The goal of the audit is to identify and highlight those issues.

Optimization

Each keyword lives within its own competitive environment in Google. We conduct intense research and analysis of your particular keyword market, analyzing competitors keywords, lost keywords & keyword gaps. Armed with that data, we then develop a keyword plan. Our process identifies keyword opportunities others miss, giving you a distinct advantage over your competitors.

BUILDING TRUST SIGNALS

If you know anything about E-A-T, that’s Expert, Authority, Trust, you know Trust Signal building is a factor you cannot ignore. Since August 2018, Google has been penalizing sites based on lack of trustability. In this module of your campaign we do a Trust Signal audit and implement missing trust factors such as Maps optimization, trusted citations, content authorship, and footer signals, to name a few.

On/Off SEO

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Conversion

This module is left for last and is dependent on your existing site authority deficit. Perhaps the biggest influencing factor on Site Authority is trustable, high authority, relevant inbound links to your site. Unfortunately, securing these types of links is the most costly and least predictable SEO activity. Implementing this strategy last ensures only the minimum amount of effort is required. . This module usually takes the form of link building outreach managed by our in house team of specialists.